Growth Tactics Newsletter #116

We understand how challenging running a small business can be, and we’re here to help make it a little easier. Our goal is to provide you with actionable insights that truly make a difference.

We’d love to hear from you—does this kind of newsletter help? What challenges are you currently facing? Share your struggles with us, and if we can offer a solution, we’d be thrilled to help you tackle it.

In today’s edition, whether you’re just starting out or aiming to scale, we’re sharing three practical steps to help you grow with confidence:

1. Start small and build momentum

The quickest way to get traction is to start with low prices or even free services to attract your first customers. This approach helps you:

• Gain trust and build relationships.

• Gather testimonials and feedback to refine your offerings.

• Prove your value without high-pressure sales tactics.

Tip: Offer your services at a discount or in exchange for honest feedback and a testimonial. Once you’ve built trust, gradually raise your prices.

2. Focus on volume, then optimize

In the beginning, it’s all about quantity. Whether it’s creating content, running ads, or reaching out to potential clients, more effort leads to more data and faster learning.

Why volume works:

• More attempts mean more chances to discover what resonates.

• High volume allows you to iterate and improve rapidly.

Tip: Set a goal to increase your content output by 50% this month. Whether it’s social posts, emails, or ads, focus on consistent production.

3. Nail your first impression

People decide whether to engage with your brand in seconds. A strong headline, a catchy ad, or an engaging hook can make all the difference.

Quick wins:

• Spend extra time on your headlines, hooks, and visuals.

• Test different approaches and use feedback to refine.

Tip: Think of your headlines as “the door” to your business. Would you click? If not, keep tweaking until it grabs attention.

🔥 New brand shoutout

The Kno is a forward-thinking fashion brand that embodies the ethos of the modern, informed consumer. Their Fall/Winter '24 collection, "Metagolden," features ethically sourced, versatile pieces designed for today's dynamic lifestyles, where workspaces are fluid and attire needs to be both smart and adaptable. Emphasizing "high functioning fashion," The Kno offers apparel that is not only stylish but also aligns with sustainable and ethical values, catering to those who seek to make conscious choices without compromising on elegance.

🔥 Influencer shoutout

Ashley, also known as Bippity Boppity Burt, is a digital creator and crafting enthusiast who blends family, creativity, and a sprinkle of magic. As a wife, girl mom, and shop owner, she uses her platform to share charming content centered around her crafting projects, family life, and her love for all things whimsical. With a vibrant feed and a warm, relatable vibe, Ashley inspires her 4,000+ followers to embrace creativity and find joy in everyday moments.

See you next time!