Growth Tactics Newsletter #120

What’s the one thing you’re aiming for this year? More customers? More impact? Maybe just more peace of mind in your business?

Whatever your goal is, let’s break it down into a simple, four-step strategy that’ll help you crush 2025. And spoiler alert: influencers can make this easier (and way more fun!).

What value are you creating?

Let’s start with the big question: why should people choose you? What’s that one thing you do that makes them go, “Wow, I need this in my life”?

Here’s the secret: It’s not about selling; it’s about creating so much value that people want to buy. Think about how you can solve a problem, make someone’s day easier, or bring a little joy into their life.

Try this:

• Ask your current customers what they love most about your business.

• Think about one small “extra” you can offer—maybe faster delivery, a freebie, or just a personal thank-you note.

How influencers can help:
Influencers know how to show value. They can demonstrate your product or service in a way that feels natural and relatable. Whether it’s an unboxing video, a tutorial, or a genuine story about how your brand helps them, their authenticity can build trust faster than any ad.

What’s your story?

Here’s a fun challenge for you: If someone Googled your name, would they get a sense of who you are or just what you sell? People want to connect with the person behind the business.

What’s your story? What inspired you to start your business? Share your ups, downs, and everything in between. Spoiler: Your audience loves the “real you.”

Try this:

• Post a behind-the-scenes video of your day.

• Share one thing you’ve learned or struggled with in your business journey.

How influencers can help:
When influencers tell your story to their audience, it’s like a friend recommending a favorite product. Their followers trust their opinions, which makes your story even more impactful. Collaborate on personal content, like a “why I love this brand” post, to deepen your connection with potential customers.

Are you keeping it real?

Okay, be honest! How much of your content is pure advertising? If most of your posts are “buy this, buy that,” it’s time for a reset. Your audience craves authenticity. They want to see you, not just your sales pitch.

Let’s shift the focus. How can you help your audience? Teach them something, inspire them, or even just make them laugh. When they see you’re here to give, not just take, they’ll stick around.

Try this:

• Share a quick tip or hack related to your product or service.

• Post a funny or relatable story about your business (even better if it involves a small fail. You’re human, after all!).

How influencers can help:
Influencers are pros at keeping it real. They know how to create content that doesn’t feel like an ad. Partner with them to produce relatable content. Think tutorials, reviews, or even funny skits, that makes your brand feel approachable and genuine.

Are you ready to try something new?

2025 is the year to experiment! What’s one new thing you’ve been thinking about trying? Whether it’s launching a new product, testing a fresh marketing idea, or even joining a new social platform, now’s the time to go for it.

Don’t be afraid to fail. Failure means you’re learning. And remember, even small changes can lead to big results.

Try this:

• Experiment with a new content format (hello, Reels or TikToks!).

• Test a limited-time offer or product variation to see how your audience responds.

How influencers can help:
Influencers are often early adopters of trends. They can help you stay ahead of the curve, whether it’s by showcasing your product on a new platform or introducing it to their audience in a fresh way. Lean on their expertise, they know what works.

Let’s make 2025 your best year yet

So, what do you think? Which of these steps feels most exciting, or maybe a little scary? Start with that one. And remember, you don’t have to do it alone. Influencers aren’t just collaborators. They’re partners who can help you connect, grow, and innovate in ways you never imagined.

Ready to get started? Let’s make 2025 the year your business thrives! 🎉

What’s your first move? Reply and let us know. We’d love to cheer you on!

🔥 New brand shoutout

Bodify Beauty is an online retailer offering a diverse range of makeup and skincare products, including lipsticks, makeup palettes, foundations, and brushes.

Their mission is to elevate the beauty experience by providing high-quality products that cater to various beauty needs. With a commitment to customer satisfaction, Bodify Beauty aims to be a go-to destination for beauty enthusiasts seeking both variety and quality in their cosmetic choices.

🔥 Influencer shoutout

Chapito the Corgi (@chapitothecorgi) is a Wyoming-based influencer with a passion for the mountains, beef, and fetch. Since December 2020, this lively corgi has charmed his audience of over 6,700 followers with adventures spanning from Yucatán, Mexico, to the snowy peaks of the U.S. His feed features outdoor escapades, cozy moments, and festive fun, blending an active lifestyle with adorable companionship.

See you next time!