Growth Tactics Newsletter #109

Starting your own business is super exciting—you've got a great idea, tons of passion, and you're ready to take on the world. But let's be honest, there's a lot that new entrepreneurs might not fully understand about how business actually works. Here are four things that often get overlooked:

1. Thinking results come quickly without a ton of effort

So, you've launched your business and you're waiting for the magic to happen. But here's the thing: getting those first results usually takes way more effort than you'd expect.

It's not just about opening up shop and waiting for customers to roll in. You'll be putting in long hours, facing setbacks, and hustling hard before you see significant progress. Patience and persistence are your new best friends.

2. Ignoring the whole cash flow thing

A lot of folks get so caught up in making profits that they forget about cash flow. Sure, making money is the goal, but if you don't have cash coming in when you need it, your business can hit a wall—even if you're technically profitable.

Keeping an eye on when money moves in and out helps you pay the bills, invest in new opportunities, and not freak out over unexpected expenses.

3. Skipping out on marketing and finding customers

You might think your product or service is so awesome that it'll sell itself. Hate to break it to you, but that's rarely the case. Without some solid marketing, people might not even know you exist.

Marketing isn't just throwing money at ads; it's about understanding who your customers are, what they want, and how to reach them. Don't underestimate the power of getting your name out there.

4. Not planning for growth with systems and processes

In the beginning, you're probably doing everything yourself—sales, customer service, maybe even cleaning the office. That's cool for a while, but as you grow, you can't juggle it all. If you don't set up systems and processes that allow you to scale, things can get chaotic fast.

Think about automating tasks, delegating responsibilities, and creating a game plan for expansion so you don't burn out or drop the ball.

Wrapping it up

Running a business is more than just having a killer idea and some enthusiasm. It's about understanding the less glamorous but super important stuff that keeps everything running smoothly.

🔥 New brand shoutout

Posh Pillows Decor offers a curated collection of high-quality throw pillows designed to elevate home decor with elegance and style. Their products feature unique patterns, vibrant colors, and luxurious fabrics, aiming to provide both comfort and aesthetic appeal. The brand focuses on creating visually appealing and functional decor pieces that enhance the look and feel of any living space.

🔥 Influencer shoutout

Samara, known as @triathlon.samara, is a dedicated triathlete and ultra runner with a background in sports and orthopaedic physiotherapy. Her impressive athletic achievements include completing an Ironman, three marathons, and fourteen ultramarathons. She shares her journey, training insights, and race experiences with her followers while also promoting a balanced and active lifestyle. As a sports physio, she combines her professional expertise with her passion for endurance sports, offering valuable tips and motivation to her audience of nearly 5,000 followers.