Should you use user-generated content?

There it is, Growth Tactics Newsletter.

In this 27th edition, we're discussing one of our favorite topics: User-Generated Content (UGC). Whether you're a seasoned pro or just starting to explore the world of UGC, we have some exciting insights and tips to share.

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Ok, let's see what we’ve got for you!

📓 Benefits of UGC

User-generated content is a powerful tool that can help your business in various ways. Here are just a few of the many benefits:

• Attracts new customers: User-generated content, such as product reviews and social media posts, can help you reach new audiences and attract new customers. When potential customers see positive experiences shared by others, they're more likely to trust your brand and make a purchase.
  

• Builds trust with existing customers: User-generated content also helps build trust with your existing customers. When customers see that you value their opinions and experiences, they're more likely to remain loyal to your brand.
  

• Improves customer engagement: User-generated content creates a sense of community and engagement among your customers. When customers feel they are part of a larger group of people who share their interests, they are likelier to remain engaged with your brand.

• Increases brand exposure: User-generated content can also help increase your brand's exposure. When customers share their experiences with your products or services, they are helping to spread the word about your brand to their own networks.

👂️ Success stories

Nothing beats a good success story, and we're excited to share some of the amazing experiences our customers have had with user-generated content made by our influencers. Here are a few of our latest favorites:

Below is a collaboration between @chelsea, with @papernoteuk, where she presents their skincare balm. So far, Chelsea had 8 successful collaborations and still has a few others in progress.

Also, at the beginning of the month, Hilary (@hilaryscolourfulhome) collaborated with @sofasoycandles, presenting their home fragrance. Look at that colorful home!

One thing you can do to help is to share their UGC on your social media. It gives the UGC provider a sense of appreciation and will also help you with a new “commercial” for your product.

🖍️ Tips for encouraging UGC

We know you're always looking for ways to connect with your customers and build a loyal following. That's why we want to share tips for encouraging user-generated content (UGC). After all, who knows your brand better than your happy customers?

• Make it easy: Provide a straightforward way for customers to share their experiences, like a review section on your website or a designated hashtag for social media.
  

• Get creative: Encourage customers to get creative and share their experiences in fun and unique ways. For example, you could ask them to create a video review, a photo montage, or a written testimonial.
  

• Offer incentives: Consider offering incentives for customers who share their experiences, such as discounts, free products, or exclusive access to new releases.
  

• Show appreciation: Don't forget to thank your customers for their contributions and show them their feedback is valued. This could be as simple as a shout-out on social media (as mentioned above) or a personalized email.

Well, should you use UGC?

Think of UGC as a secret weapon for your marketing strategy. It's like having a whole army of brand ambassadors spreading the word about your product or service. And the best part is, they're not paid actors or models - they're real people with real opinions, sharing their experiences with their own networks.

This authenticity can be a game-changer in a world where consumers are bombarded with ads and messages everywhere they look. So, don't be afraid to tap into the power of your customers and harness the magic of UGC - your marketing strategy will thank you!

📰 What's new 📰

What will TV look like in three years?

Kevin Mayer, Candle Media co-CEO:

“It only has a few years left. It’s nearing the end. For entertainment that has no need to be viewed at any specific time, that’s already done. It’s already largely shifted to streaming. Next will be the end of scripted programming on broadcast networks. There’s zero need for that. That’s going to come to a close in the next two or three years. (CNBC)”

Google announces Bard

Sundar Pichai, CEO of Google and Alphabet

“We’ve been working on an experimental conversational AI service, powered by LaMDA, that we’re calling Bard. And today, we’re taking another step forward by opening it up to trusted testers ahead of making it more widely available to the public in the coming weeks. (Google blog)”

📰 An interesting tweet 📰

Conclusion

Remember, with great UGC comes great responsibility (and hopefully, lots of likes and shares).

So go forth, be bold, and encourage your customers to share their experiences in the most entertaining way possible. Who knows, you might even discover a hidden talent or two!

Until next time, keep your UGC and your smile genuine!