Growth Tactics Newsletter 75🚀

Running a small business is tough, we get it. From our experience, we've learned that growing a business usually requires plenty of time or money, and often, both are in short supply.

But don't worry, there's good news: you can still make a big impact with the resources you have. That's why we're excited to share with you two powerful and budget-friendly strategies: content and email marketing.

Let’s get into these:

📦 High-Impact content on a budget

Tips for creating engaging content with limited resources:

Repurpose existing content

Blog posts to infographics and videos:

• Select key points from your blog posts and turn them into engaging infographics using tools like Canva or Piktochart.

• Create short video summaries of your blog content for social media using basic video editing software.

Social media snippets:

• Extract interesting quotes or statistics from your content and share them as eye-catching social media posts.

User-generated content

Encourage story sharing:

• Create a hashtag campaign to collect customer stories, photos, or videos related to your product or service.

• To build community and authenticity, feature these stories on your website and social media channels.

Testimonials and reviews:

• Ask satisfied customers to provide testimonials or reviews, which can be shared as powerful trust-building content.

Collaborations

Partner with influencers:

• Collaborate with influencers in your niche to create content that can reach a wider audience.

• Consider product reviews, guest blogging, or joint webinars.

Business collaborations:

• Team up with complementary businesses for co-branded content like joint webinars, eBooks, or social media challenges.

🌐 Tips for innovative email campaigns

Strategies for creating engaging and innovative email content:

Personalized subject lines:

• Craft subject lines that address the recipient by name or reference recent interactions to boost open rates.

Interactive content:

• Include interactive elements like polls, surveys, or clickable call-to-action buttons to increase engagement.

Storytelling:

• Use storytelling to create a narrative around your products or services, making the email more relatable and memorable.

Segmentation for relevance:

• Segment your email list based on demographics, purchase history, or engagement level to tailor the content to different audience groups.
  

Tools and techniques for email personalization and automation:

Email personalization tools:

• Utilize email marketing platforms like Mailchimp or Constant Contact that offer personalization features like inserting the recipient's name or customizing content based on user behavior.

Automated email sequences:

• Set up automated email sequences for different triggers, like welcome emails for new subscribers or follow-up emails after a purchase.

Dynamic content:

• Use dynamic content that changes based on the recipient's data, such as showing different products based on past purchases.

A/B testing:

• Regularly perform A/B testing on different elements of your emails (like subject lines, content, or design) to understand what works best with your audience.
  

Additional tips:

Mobile optimization:

• Ensure your emails are mobile-friendly, as a significant portion of users read emails on their smartphones.

Visually appealing design:

• Use a clean, visually appealing layout with high-quality images and easy-to-read fonts.

Clear Call-to-Action:

• Include a clear, compelling call-to-action (CTA) in every email to guide the reader on what to do next.

Valuable content:

• Provide value in every email, whether it's informational content, exclusive offers, or insightful tips related to your industry.

🔥 New brand shoutout

Talou is a sustainable children's fashion brand, offering unique, small-batch knitwear made from recyclable and biodegradable 100% wool. Emphasizing creativity and environmental responsibility, they utilize deadstock yarns for limited runs, and feature a buy-back model to promote a circular fashion approach.

🔥 Influencer shoutout

Hayley's Home is a lifestyle influencer focusing on interiors, fashion, and affordable luxury. She documents her journey of renovating a barn in Norfolk, blending family life as a wife and mom of three into her content. With 31.5K followers, she shares inspiration through 743 posts, capturing her style and renovation progress.

Till next week! Stay legendary!