Hi friends,

Instagram shared exciting news yesterday - they launched a new app called "Threads". In today's fast-changing world, it's important to keep up. So, every week, we share helpful tips and the latest news to help your small business grow and help you understand how business works. This is what we've got lined up for today:

• 📱 Threads app - what should you know about it

• ⚒️ Understanding the influencers’ work

 📱 Threads app - what should you know about it

• Threads is a new messenger app developed by Instagram

• It offers a separate space for real-time updates and public conversations through text.

• The goal is to extend Instagram's photo and video sharing capabilities into a text-based platform.

• Users can follow and connect with friends and creators, just like on Instagram.

• Threads uses the same suite of safety and user controls as Instagram.

• Users can log in with their existing Instagram account, and the verification will carry over.

• The profile for Threads can be customized, different from the Instagram profile.

• Users under 16 (or under 18 in some countries) will have their profiles defaulted to private upon joining.

• The app has accessibility features, such as screen reader support and AI-generated image descriptions.

• Users can control who can mention them or reply to them and filter out replies containing specific words.

• Instagram's Community Guidelines will apply on Threads, and there's a commitment to safety and user protection.

• There are plans to make Threads compatible with ActivityPub, the open social networking protocol. This would allow Threads to interoperate with other apps supporting the same protocol, like Mastodon and WordPress.

• This compatibility will give users the option to stop using Threads and transfer their content to another service.

• If users have a public profile, their posts would be accessible from other apps; if they have a private profile, they can approve users who want to interact with their content.

• Developers can build new features and experiences that can plug into other open social networks due to the open social networking protocols.

• Threads is Meta's first app envisioned to be compatible with an open social networking protocol, aiming to help people find their community, regardless of the app they use.

⚒️ Understanding the influencers’ work

Creating engaging content is more than just snapping a quick photo or writing a brief caption. It is a time-consuming process that requires a significant amount of effort and creativity. Influencers go through a multi-step process for each piece of content:

• Ideation: Influencers brainstorm unique and engaging ideas that align with your brand's values while appealing to their audience's interests and preferences.
  

• Content Creation: This involves planning the content, sourcing props, scouting locations, coordinating shoots, and often arranging for professional photography. For video content, it can also involve scriptwriting and filming.
  

• Post-production: After the content is created, influencers spend considerable time editing photos or videos to ensure they are of high quality and match their aesthetic.
  

• Copywriting: Influencers craft compelling captions or descriptions that not only reflect your brand messaging but also resonate with their audience. They also research the best times to post to reach the maximum audience.
  

• Promotion: Once the content is live, influencers will often promote it across various channels and respond to comments to keep their audience engaged.

Understanding this process is crucial in appreciating the true value of influencer work. We believe that recognizing the time, creativity, and dedication that goes into each piece of content will lead to more fruitful and respectful partnerships between brands and influencers.

🔥 New brand shoutout

Style Loft Activewear is a contemporary brand offering 'studio-to-street' clothing that combines comfort, performance, and modern fashion trends. It was established by Nancy Timo, who identified a gap in the market for versatile outfits blending athletic and everyday wear. Through the brand, Nancy aims to provide stylish, high-performance collections that cater to the lifestyle of the modern woman.

🔥 Influencer shoutout

Sara Herter is a beauty, cosmetic, and personal care influencer with a growing following of 20K on Instagram. She follows 1,878 accounts and promotes continuous growth and engagement by encouraging her followers to follow her back. Known for her versatile content creation skills, Sara caters to various themes including cosmetics, jewelry, drinks, pets, hairstyles, skincare, swimwear, footwear, plants, and food.

Alright, friends! We, hope you enjoyed it! See you next time!