Growth Tactics Newsletter #111

AI is a game-changer for small businesses, offering tools that can automate tasks, improve customer interactions, and make sense of data like never before. Think of AI-powered chatbots providing 24/7 customer support or smart algorithms that can predict your sales trends. Even marketing can get a boost with personalized ads based on customer behavior.

But, as with any powerful tool, businesses need to use AI wisely. As Mo Gawdat, former Chief Business Officer at Google X, puts it, AI is like raising a super-powered kid—it can grow into something great or cause problems, depending on how it’s “trained” and used.

The risks of AI for small businesses

One risk is job displacement. Administrative, marketing, and support roles could be replaced by AI, cutting costs but raising concerns about supporting employees affected by automation.

Another big issue? Trust. As AI-generated content, deepfakes, and fake news become more common, it’ll be harder to know what’s real. Small businesses need to stay transparent and authentic to keep customers’ trust.

AI’s potential for growth

Despite the risks, AI offers huge growth potential. It can personalize customer experiences, helping you retain customers and build loyalty. Plus, AI-driven analytics can reveal trends and insights way faster than humans ever could.

The best part? AI is making intelligence accessible. Tools that were once only available to big corporations are now at your fingertips. This gives small businesses the chance to make smarter decisions and manage resources more efficiently.

How small businesses can prepare

1. Adopt AI gradually: Start by integrating AI in areas where it can provide immediate benefits, such as customer service, marketing, and operations. Tools like chatbots, AI-driven email marketing platforms, and analytics software can automate repetitive tasks and offer valuable insights.

2. Invest in skills: Prepare your team for an AI-driven future. Encourage employees to upskill in areas that AI can’t easily replicate, such as creative problem-solving, customer relations, and strategic thinking. AI is unlikely to replace roles that require human empathy and complex decision-making.

3. Focus on authenticity: As AI-generated content becomes more common, small businesses should focus on authentic interactions. Building trust with customers will become even more crucial in an age where distinguishing truth from AI-generated misinformation is increasingly difficult.

4. Be ready for change: The future of AI is inevitable, and businesses must be agile. Develop a mindset of adaptability, staying informed about AI advancements and how they might impact your industry. Those who embrace AI’s potential will be better positioned to thrive.

🔥 New brand shoutout

Inoya is an Australian-owned brand dedicated to providing non-toxic, sustainable period care products. Their offerings, such as menstrual cups and reusable pads, are designed for comfort, eco-friendliness, and empowering users to take control of their period care. Inoya emphasizes customer satisfaction with a 60-day money-back guarantee, encouraging users to try their products risk-free. The brand also promotes sustainable, long-term solutions for period care while maintaining a strong commitment to ethical practices and environmental responsibility.

🔥 Influencer shoutout

Sheri Lin (@sherilin111) is a digital creator and UGC content producer focused on promoting body positivity and wellness, especially for individuals dealing with illness. With over 10,000 followers, she shares yoga content, wellness tips, and lifestyle advice, while also encouraging people to live their best lives despite health challenges. As an author and advocate, Sheri collaborates with brands and engages her community through authentic content that blends self-care, yoga, and positivity, all while maintaining a down-to-earth and approachable presence.