Growth Tactics Newsletter #111

If you’ve ever felt like building a business seems like pushing a boulder up a hill, you’re not alone. The truth is, every successful business you see out there has a hefty volume of effort behind it.

Whether it’s social media, emails, or reaching out to people one-on-one, it’s the sheer number of consistent actions that stack up to drive growth. And yes, it’s a lot, much more than the occasional post or email.

So, if you’re ready to take things to the next level, let’s look at the kind of volume that can make a real difference.

1. Social media posting volume

• Daily posting: At least 3-5 posts per day across platforms like Instagram, Facebook, and Twitter. This volume helps to maintain visibility and increases the chances of content being seen by new audiences.

• Stories & short-form videos: On platforms like Instagram, TikTok, and YouTube Shorts, aim for 5-10 short-form videos or stories daily. Stories create real-time engagement, while short-form videos are prioritized by algorithms.

• Longer-form content: For YouTube, where videos may be more polished and substantive, a weekly schedule of 1-2 long-form videos (8-12 minutes) is recommended. This can be increased to 2-3 per week for faster growth.

Example: If you're launching a new product or trying to establish authority, a high-volume social media strategy helps you quickly learn what resonates. Each post is a chance to improve, and the cumulative effect of daily posting builds audience familiarity.

2. Outbound reach-outs (DMs, cold calls, and emails)

• Direct messages (DMs): For B2C and B2B engagement, aim to send 30-50 DMs daily on platforms like Instagram, LinkedIn, and Twitter, focusing on introducing the brand, offering value, or inviting people to learn more.

• Cold calls and cold emails: In B2B, reach out to 50-100 contacts daily through cold calls or emails. Personalization and follow-ups are crucial—many business deals are secured on the third or fourth follow-up.

• Partnership & influencer outreach: Start with a target of 20-30 influencer or partnership reach-outs per day if you’re looking to leverage audiences. This high volume allows you to cast a wide net while improving your outreach message through iteration.

Example: A new B2B company might use this strategy to book 2-3 meetings daily. Over time, these reach-outs build connections and insight into client needs, directly increasing the odds of conversion.

3. Email marketing and follow-ups

• Cold emails: Aim for 100-200 initial cold emails per week to potential clients, subscribers, or leads. Personalize these emails as much as possible, using specific details to capture attention.

• Follow-up emails: For people who didn’t respond to the first email, have a structured follow-up sequence, sending follow-up emails every 3-5 days for 3-5 follow-ups. Many conversions happen after the second or third email.

• Newsletters: For subscribers and warm audiences, send 1-2 newsletters weekly with valuable content, updates, and promotional offers.

Example: If a business has 1,000 emails in its list, each cold email and follow-up strategy could lead to a 10% response rate, yielding 100 interested parties over a month. The compounded effect of consistent follow-ups and fresh leads keeps momentum going.

4. Content Creation and Blogs

• Blog posts: Aim to publish 3-5 blog posts per week to build organic traffic. Search engines reward consistent posting, and the backlog of content builds domain authority over time.

• Repurposing content: Repurpose blogs, long-form social media posts, or newsletters into shorter formats for social media. This allows you to maximize the volume without reinventing content every time.

Example: By posting 5 blogs a week, a business creates 260 pieces of content over a year, significantly improving its search engine presence and attracting targeted organic traffic.

5. Paid ads and retargeting

• Ad frequency: In early-stage growth, running 10-20 different ad creatives at a time can help identify top-performing content faster.

• Retargeting: Make sure you’re retargeting visitors who have engaged with your ads, landing pages, or website. Aim for two retargeting ads per initial ad to reach users who may not have converted initially.

Example: Running 10 unique ad creatives helps identify winning combinations and messaging quickly. Over time, the “boring work” of creating ads and tracking performance builds a high-converting campaign.

🔥 New brand shoutout

Honey Moon Baby Co specializes in keepsake clothing and custom baby goods, designed for parents who want to create cherished memories with their little ones. The brand offers a range of personalized and curated items, including embroidered infant gowns, rompers, and accessories. They emphasize high-quality craftsmanship and the emotional connection behind their products, encouraging parents to create lasting memories while using them. The shop also features customizable items and curated collections, focusing on thoughtful designs that double as keepsakes.

🔥 Influencer shoutout

The influencer, lanafloridiana (Svetlana), is a digital creator based in South Florida with a strong focus on family life, faith, and product recommendations. She shares content centered around her role as a wife and mother, often showcasing her "dynamic duo," her children. Her posts have a warm, nurturing vibe, and she promotes positivity through love and faith. With 12.6K followers, she engages her audience by sharing personal moments and useful product tips, positioning herself as both a lifestyle influencer and a realtor in the South Florida area.