Growth Tactics Newsletter #122

Hey there,

Let’s talk about something that doesn’t get enough attention: your team. Whether you’re running a small brand or managing a growing business, your success often comes down to the people around you.

So, here’s the big question: Are you hiring the right people, or just filling seats?

If that stings a little, don’t worry. You’re not alone. Most small businesses struggle with this, but here’s the good news: getting it right can change everything.

Why your team matters (More than you think)

Did you know that hiring one amazing team member (an A-player) can have 5x the impact of an average hire? It’s true. They bring fresh ideas, solve problems faster, and help everyone around them level up.

And here’s the kicker: great talent pays for itself. Even if they cost 30-50% more, their results usually outshine the cheaper option.

Ask yourself this:

• Do your current hires raise the bar for the team?

• Are you spending time creating “rules” for obvious things, like showing up on time or focusing on work?

If you’re nodding, it might be time to rethink your hiring process.

Quick tips to hire smarter

1. Know what you need
   Before you start hiring, get clear on what your business actually needs. What’s the problem you’re trying to solve? Who can solve it better than you?

2. Focus on A-players
   Yes, they cost more, but their output will blow you away. They’ve already learned the lessons you’d pay for with cheaper, less experienced hires.

3. Ask the right question
   During interviews, ask yourself: Will this person raise the bar for the team? If the answer isn’t a clear "yes," keep looking.

4. Skip the Peter principle trap
   Don’t promote someone into a role they’re not ready for. Instead, hire someone with the experience to hit the ground running.

Why this works

Think of your business like a Christmas tree. The more smart, experienced brains you add, the taller and more impressive it becomes. But if you’re the only “smart brain” holding it all together, your business will stay small.

Even Steve Jobs and Elon Musk said the same thing—what made their companies great wasn’t just their ideas, but the incredible people they brought onboard.

What You Can Do Today

• Audit your team: Are your people helping the business grow, or are they holding it back?

• Pay for the best: Don’t shy away from offering more for top talent. It’s an investment, not an expense.

• Recruit strategically: Use LinkedIn or industry connections to target experienced hires, not just job seekers.

Your business is only as strong as your team. When you hire A-players, you’re not just adding manpower—you’re gaining expertise, innovation, and solutions that don’t need you to step in. That’s how you create a business that scales and runs without you being the bottleneck.

Here’s your next move:

• Hire smart: Start with one great hire who raises the bar for your team.

• Delegate wisely: Let go of trying to do everything yourself—trust your team to deliver.

• Plan ahead: Hire for where you want to be, not just where you are now.

The best businesses in 2025 won’t just have great products—they’ll have great teams. Start building yours today!

🔥 New brand shoutout

Imulab is a modern health brand revolutionizing wellness with advanced wearables and personalized insights. Their innovative devices empower users to monitor key health metrics, optimize well-being, and make informed decisions, blending technology and science for healthier living.

🔥 Influencer shoutout

Sarah Brennan (@sarah.z.fit99) is a passionate health and beauty influencer dedicated to inspiring her 17.1K followers to lead healthier, more empowered lives. With over 2,400 posts, she shares motivational content, fitness tips, and beauty insights, fostering a supportive community for personal growth. As a skilled UGC creator, Sarah brings authenticity and engagement to her collaborations, making her a trusted voice in wellness and self-care.

See you next time!