🛠️ Practices for making business life easier 🛠️

The Growth Tactics Newsletter 85th Edition

Let’s be honest for a minute. Not all of us will be great. Even though we all strive for better, most of us don’t understand what it takes to become great.

While some people are willing to work 80-90 hours per week, some prefer more of a work-life balance.

This being said, in this newsletter, we will show you 10 practices that can make your business life easier.

🖌️ Design your business around your personal life 

Designing your business to complement your personal life ensures a harmonious balance between work and leisure, leading to greater satisfaction and reduced burnout.

• Consider your personal commitments and lifestyle when setting business hours.

• Incorporate flexibility into your business model to accommodate personal needs​​.

🧠 Strategic thinking 

Strategic thinking involves planning your business moves carefully to ensure long-term success and ease of operation.

• Develop a clear business strategy that outlines your goals and the steps to achieve them.

• Regularly review and adapt your strategy to respond to market changes and business growth​​.

👑 Business ownership mindset 

Maintaining an ownership mindset encourages you to delegate tasks and focus on growth, rather than getting bogged down in day-to-day operations.

• Delegate tasks to free up your time for strategic planning and business development.

• Build a reliable team that can manage daily operations in your absence​​.

🔄 Outsourcing 

Outsourcing non-core tasks can significantly reduce your workload, allowing you to concentrate on areas where you add the most value.

• Identify tasks that can be efficiently completed by external professionals, such as administrative duties or specialized projects.

• Use freelancers or virtual assistants to handle these tasks, providing flexibility and cost savings​​​​.

💻 Employ technology 

Leveraging the right technology can streamline your business processes, making your operations more efficient and less time-consuming.

• Implement tools and software that automate repetitive tasks, such as scheduling, invoicing, and customer communications.

• Use project management and collaboration tools to enhance team productivity and communication​​​​.

🎯 Goal setting and utilization 

Setting clear business goals and ensuring your team is aligned with these objectives provides direction and enhances decision-making.

• Clearly communicate your business goals to your entire team to ensure everyone is working towards the same objectives.

• Regularly review progress towards goals and adjust plans as necessary to stay on track​​​​.

☁️ Cloud Computing 

Adopting cloud computing offers flexibility, scalability, and improved collaboration, allowing you and your team to work from anywhere.

• Utilize cloud storage solutions for easy access to documents and files from any location.

• Leverage cloud-based applications for collaboration, customer relationship management (CRM), and more​​​​.

🔐 Cybersecurity 

Prioritizing cybersecurity protects your business data from threats, ensuring the safety of sensitive information and maintaining customer trust.

• Implement strong security measures, including regular software updates, firewalls, and secure passwords.

• Educate your team on cybersecurity best practices to prevent data breaches​​​​.

✔️ Perfection vs. Completion 

Understanding when to prioritize completion over perfection can save time and resources, allowing you to move forward more quickly.

• Distinguish between tasks that require perfection and those where completion is sufficient.

• Avoid overanalyzing decisions that have minor impacts on your business, focusing instead on progressing towards your goals​​​​.

🤝 Networking and Community 

Engaging with your local business community can provide support, resources, and opportunities for collaboration and growth.

• Join local business groups or chambers of commerce to connect with other entrepreneurs.

• Participate in networking events and workshops to learn from peers and share your own experiences​​​​.

Short study case

A while ago, we were watching this brand and it is amazing how far they got. Check their short story here:

Manière De Voir is a contemporary British fashion brand that has seen impressive growth since its inception. The brand's focus on quality, design, and customer experience has propelled it from a promising start-up to a significant player in the fashion e-commerce space.

Introduction and growth:

• Origin: Started with a vision to blend high-quality materials with timeless designs.

• Growth: Rapidly expanded its online presence, leveraging social media and digital marketing to build a strong brand identity.

Key strategies for growth:

• Integration with Peoplevox: Automated order processing by integrating Shopify Plus with Peoplevox, facilitating scalability and operational efficiency​​.

• Patchworks platform upgrade: Improved order management and customer service by upgrading to Tapestry 5.1 through Patchworks, ensuring smooth handling of high traffic and sales​​.

• Local pickup via HubBox: Enhanced customer convenience and satisfaction by introducing Local Pickup with HubBox, resulting in a 23% increase in average order value for pickup orders and an 18% uptake during peak times​​.

Manière De Voir's strategic focus on operational efficiency, customer-centric services, and quality product offerings has been pivotal to its growth trajectory. By embracing technology and customer service innovations, the brand continues to build its reputation and expand its market presence.

🔥 New brand shoutout

FIX COFFEE BRAND, founded in 2023 by Scott and Anthony, combines their love for coffee and mid-century modern design into a unique offering. Scott's expertise in coffee has led to the creation of signature blends like Daybreak Dark Roast and Midway Medium Roast, while Anthony's design background ensures the brand's aesthetic reflects MCM principles. This brand promises to elevate your coffee experience with a blend of quality, taste, and style.

🔥 Influencer shoutout

Svetlana Shirokikh, a digital creator and fashion influencer based in Las Vegas, USA, captivates her audience with her unique style and fashion insights. With a substantial following, she's not just about the latest trends but also about inspiring her audience with her distinctive aesthetic. As the founder of a Boutique Social Media Agency, Svetlana blends her expertise in fashion with her digital marketing.