🤖 The number one thing to use to improve your SEO in 2024

The Growth Tactics Newsletter 87th Edition

Want to boost your website's traffic? Curious about the most effective strategy to attract more visitors right now?

SEO plays a crucial role in increasing online visibility, and the integration of AI and machine learning is making it more efficient and powerful.

Before we dive into the details of how these technologies can enhance your SEO efforts, a big shoutout to the sponsors of this newsletter:

Keyword Research with AI 

First up, AI is changing the game in finding the right keywords. It's not just about picking words anymore; it's about understanding what people really mean when they search.

• Finding what's trending: AI looks through tons of data to spot new and popular keywords, so you know what people are actually searching for.
  
  Example: Imagine you run a baking blog. AI tools can analyze search data and social media trends to identify rising interests, like "vegan baking recipes" or "gluten-free birthday cake," guiding you on what content could attract more visitors.
  

• Getting the context right: AI helps figure out the context of keywords, so you can create content that's more about what people want and less about stuffing in as many keywords as possible.
  
  Example: For a local gym's website, AI can discern the difference between searches for "summer workout plans" and "workout plans for beginners." The first might be seasonal and more focused on getting in shape for summer, while the second is likely coming from people new to fitness. AI helps you understand this distinction so you can tailor your content to match these specific needs rather than just filling your pages with generic workout keywords.

Improving your content with AI 

Great content is key, and AI is here to make sure yours is the best it can be.

• Matching the best: AI compares your content with the top stuff out there and suggests how to make it better.

• Creating content with AI: There are AI tools that can help you write content that's both interesting to people and liked by search engines.

Predicting trends with machine learning 

Knowing what users might search for next is like having a secret weapon for your SEO strategy. Machine learning helps with that.

• Spotting patterns: By looking at past searches, machine learning can guess what people might search for in the future, helping you plan your content.

• Staying ahead: Use these predictions to tweak your SEO before everyone else does, giving you an edge.

Things to keep in mind 

Using AI and machine learning sounds great, but there are a few things to consider.

• Learning and costs: There's a bit of a learning curve, and some tools can be pricey. But the benefits can outweigh the costs.

• The human touch: Remember, technology is super helpful, but the unique ideas and creativity that people bring are still super important.

In conclusion 

AI and machine learning are making a big difference in SEO by helping with keywords, making content better, and predicting what's next. Staying up-to-date with these technologies can really help your SEO strategy. Just remember to balance the new tech with the irreplaceable human touch.

🔥 New brand shoutout

Dexify is a vibrant online boutique created by Dexter, the feline fashionista, offering a quirky collection of cat-themed clothing and accessories for cat lovers, all personally approved by Dexter to ensure top-notch quality. It's not just fashion, it's a lifestyle and community for those passionate about cats.

🔥 Influencer shoutout

Ange, the heart behind 'our.tribe.life,' shares the joys of motherhood, play, and lifestyle through her lens. With 1,429 posts, this digital creator captures the essence of family life, emphasizing child-led, sensory, and nature play. Join her community of 5,099 followers for a peek into fun, open-ended parenting adventures.