Growth Tactics Newsletter #112

Happy Halloween! 🎃

Because we’re in the spooky season, it’s a great time for businesses to start thinking about new ways to connect with their audience. We’ve put together ten simple, effective content ideas that you can use with influencers to boost engagement and build stronger connections with your followers. Whether you’re in beauty, retail, lifestyle, or something else, these ideas are easy to pull off and make a big impact.

Here’s what we recommend:

Customer spotlights through influencers: Showcase real customers’ experiences by partnering with influencers who can share how they use your product. This authentic approach builds trust with audiences who relate to influencers they follow.

Before-and-after stories with influencer narratives: Ask influencers to share transformative experiences with your product. Their storytelling can make these visuals and narratives even more relatable and memorable.

Behind-the-scenes "how it's made": Share exclusive behind-the-scenes content with influencers to showcase the story behind your brand. Influencers love giving followers a sneak peek of the care that goes into your products.

Product tips & hacks from influencers: Let influencers give tips or hacks to maximize your product’s use. This type of content is practical, encourages frequent use, and provides value that resonates with followers.

FAQs & troubleshooting tips with influencer expertise: Equip influencers with solutions to common customer questions and issues so they can address these directly with their followers, showing expertise and strengthening your customer service reach.

Holiday & seasonal guides curated with influencers: Co-create seasonal or holiday guides with influencers. This curated approach offers timely, tailored recommendations that boost relevancy during peak times.

Employee spotlights through influencers: Have influencers spotlight your team members, sharing the faces and stories behind your brand. It makes the business feel personal and adds to the authenticity that influencer followers seek.

Community involvement with local influencers: Share community projects or charity work through local influencers. Their close community connections amplify your brand’s values and local impact.

Myth busting in your industry with influencers: Let influencers address common myths or misconceptions about your industry. Their position as trusted voices can educate followers and strengthen your brand authority.

Flash sales & exclusive discounts through influencers: Drive urgency with limited-time promotions announced by influencers directly to their audience. Followers feel rewarded, which can boost engagement and conversions.

🔥 New brand shoutout

Sherpa Gold offers Pure Shilajit Gummies, harnessing the benefits of over 85 essential minerals, fulvic acid, and antioxidants to enhance energy, focus, and overall vitality. Their products are vegan, gluten-free, and manufactured in the USA, adhering to high-quality standards. With a 30-day money-back guarantee and free shipping on orders over $75, Sherpa Gold emphasizes customer satisfaction and swift delivery.

🔥 Influencer shoutout

Alina, known as @lika_lin, is a versatile content creator based in Las Vegas, specializing in UGC (User-Generated Content) with a focus on beauty, lifestyle, and visual storytelling through high-quality reels, photos, and videos. Her feed blends aesthetics and authenticity, showcasing everything from beauty products and skincare routines to outdoor experiences and lifestyle visuals. As the owner of @flowering.besties.lasvegas, Alina has an eye for detail and creativity, making her an ideal choice for brands looking to connect with audiences through engaging and visually appealing content.

See you next time!

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