Growth Tactics Newsletter #125

Hey there,

Ever feel like your brand is never seen while others effortlessly grab all the attention? You’re not alone. But here’s the good news: virality isn’t luck. It’s a formula. This is what we’re going to talk about today.

Imagine launching a campaign that doesn’t just get likes but gets shared, talked about, and remembered. The kind of content that makes people say, “You have to see this.” Whether you’re working with influencers or crafting your brand message, this guide will show you how to spread your content as much as possible.

Week 1: Is viral marketing an art? Or just luck?

If you want your content to go viral, you need to understand what makes people hit that ‘share’ button.

🔥 Trigger emotions: People share what makes them feel joy, surprise, anger, or nostalgia. What’s the last thing you shared? Chances are, it hit an emotional nerve.

🧠 Keep it simple: If it takes effort to understand, it won’t go viral. Break things down, make it fun, and use visuals!

📢 Make it shareable: The best content is relatable, funny, useful, or unique. Want proof? 69% of people say they share content because it makes them look cool or knowledgeable. Be that content!

💡 Fun fact: The ‘most shared tweet ever’ was a free chicken nugget bet. Keep it simple, and people will run with it! 🐔

Week 2: Plan like a pro

You know the basics, it’s time to build your strategy.

🎯 Set a clear goal: More brand awareness? More traffic? Sales? Get specific about what success looks like.

👥 Know your audience: Where do they hang out online? What do they engage with? If you don’t know your audience, your campaign is already dead.

💬 Craft a killer message: Your campaign message should be short, clear, and hit people where it matters. The more direct, the better.

💡 Tip: Don’t just promote a product, promote a feeling. Nike doesn’t sell shoes; they sell motivation. What are you really selling?

Week 3: Create content that pops

It’s time to create content that makes people stop scrolling.

🎬 Pick the right format: Videos, memes, carousels, or short clips? Choose what fits your message and the platform you’re using.

🎭 Use emotional triggers: People remember stories, surprises, and humor more than sales pitches.

💡 Tip: Ever heard of the ‘Curse of Knowledge’? If you’re an expert, it’s easy to forget how little others know. Break it down so even a 10-year-old would get it!

Week 4: Get it in front of the right eyes

Now comes the fun part. Promotion! Your content needs fuel to spread. Here’s how:

📲 Social media hacks: Post when your audience is active. On Instagram, Tuesdays & Thursdays around lunchtime work best.

🤝 Influencer partnerships: Don’t just throw products at influencers. Collaborate! The right creator can turn a post into a movement. Finding creatives that convert is crucial in influencer marketing.

📢 Encourage user-generated content: Run a fun challenge or contest. People love to participate (especially if there’s a prize involved!).

💡 Funny fact: The ALS Ice Bucket Challenge raised $115 million… and it all started with a simple dare. Who doesn’t love a good challenge?

🔥 New brand shoutout

The Whiskey Library is an online platform dedicated to whiskey enthusiasts, offering an extensive selection of bourbons and other whiskeys at competitive prices. Their curated collection includes a variety of brands and styles, such as 11 Wells Minnesota 13 White Whiskey, 1792 Ridgemont Reserve, and Aberlour Single Malt Scotch. The website features a user-friendly interface, allowing customers to browse and purchase bottles with ease. Additionally, The Whiskey Library participates in the Amazon Services LLC Associates Program, providing a means for sites to earn advertising fees by linking to Amazon.com.

🔥 Influencer shoutout

Tom Markwick is a fine-line tattoo artist with a growing presence in the industry, boasting 11.2K followers on Instagram. His work is delicate, minimalist, and precise, specializing in intricate tattoos with soft detailing. Based in London, Brighton, and Leeds, he operates from @fineline.tattoos.london, @theblackhouse.tattoo, and @fynethestudio, making him accessible to a wide range of clients. His feed showcases a mix of tattoo designs, healed work, and artistic inspiration, creating a clean and aesthetic portfolio. He’s a great choice for those seeking elegant, fine-line tattoos.

See you next time!