Growth Tactics Newsletter #124

Hey there,

Did you know that over 50% of small businesses say their biggest marketing challenge is a lack of budget? If you’ve ever felt like you’re putting in the effort but not seeing results because you don’t have the funds to compete with big brands, you’re not alone.

But here’s the good news: successful marketing isn’t about how much you spend—it’s about how strategic you are with your resources. With the right approach, you can attract customers, build brand loyalty, and drive real growth without stretching your budget thin. It’s not about working harder; it’s about working smarter.

Let’s dive into how you can make every marketing dollar count.

1. Know your audience (Like, Really know them)

Ever feel like your marketing isn’t hitting the right people? The problem might not be your message—it’s who you’re talking to.

✅ Use free tools: Instagram Insights, Google Analytics, and Facebook Audience Manager give you a treasure trove of data about who engages with your content.

✅ Ask your customers: Polls and quick surveys (on Instagram Stories or Google Forms) help you fine-tune your messaging.

✅ Steal from competitors (legally): What’s working for them? Tools like SEMrush and AnswerThePublic show what keywords and topics your competitors rank for.

📖 Great read: In Building a StoryBrand by Donald Miller, he says: “If you confuse, you lose.” A clear message targeted at the right audience beats a big budget every time.

2. Content that works harder (Not harder work for you)

Content creation doesn’t have to be time-consuming or expensive. Here’s how to make more content with less effort:

🔄 Repurpose, don’t reinvent:

• Turn a blog post into a LinkedIn carousel, an Instagram Reel, and a newsletter (like this one!).

• Use free design tools like Canva to turn quotes and stats into engaging visuals.

🎥 UGC is king:

• 70% of consumers trust UGC more than branded content. Encourage customers to post about your product in exchange for a small reward (a shoutout or a discount).

• Use Clip to source professional-looking UGC videos without breaking the bank.

3. Social media growth hacks

Think of social media as a networking event, not a billboard. Engagement is everything.

💬 Answer comments & DMs quickly: The Instagram algorithm rewards engagement. The faster you respond, the more visibility your post gets.

🤝 Leverage collaborations: Partner with brands or creators in your niche for shoutouts or co-hosted giveaways.

🔎 Test before you spend: Before running ads, see what organic content gets the most traction. Boost what’s already working.

4. Track, adjust, repeat

Marketing isn’t a “set it and forget it” game. The key? Double down on what works.

📊 Check analytics weekly: Look at your engagement rates, conversion rates, and website traffic—not just likes.

🎯 A/B test everything: Try two different email subject lines. Two different ad creatives. See which works best, and scale the winner.

🔄 Keep tweaking: If something isn’t working, don’t be afraid to pivot.

🔥 New brand shoutout

Sharpr Blends offers a unique line of coffee alternatives infused with premium adaptogenic mushrooms and select nootropics, designed to provide calm energy and sharp focus. Crafted to deliver the familiar taste of coffee with less than half the caffeine, these blends aim to offer a harmonious lift without the typical jitters or crash. Benefits include mood balancing, gut health support, sustained energy, metabolism boost, and anti-aging properties. The products are vegan, gluten-free, and suitable for keto and paleo diets, catering to various dietary needs. Sharpr Blends emphasizes natural ingredients, with no added sugars or artificial sweeteners, ensuring a wholesome beverage experience.

🔥 Influencer shoutout

Raisa Skalaban is a lifestyle influencer and UGC creator with a focus on fashion, beauty, and everyday experiences. With over 62K followers, she shares engaging content that blends personal moments, humor, and aesthetics, often highlighting collaborations with well-known brands and hotels. Her feed includes a mix of candid life updates, travel snippets, and high-quality visuals, making her relatable yet aspirational. Whether she’s capturing family moments, showcasing fashion, or creating engaging reels, Raisa curates content that resonates with audiences looking for authenticity and style.

See you next time!