📧 Why has everyone suddenly shifted their focus to Email Marketing? 📧

Hi everyone,

While email marketing has been a staple in the marketing toolbox for years, its value has recently become more evident as companies search for greater control, better engagement, and cost-effective marketing strategies.

This shift in focus, however, does not render social media obsolete; instead, it underscores the importance of adopting a diversified and integrated marketing approach that capitalizes on the unique strengths of both email marketing and social media channels.

This week we will talk about:

• 🔍 The reasons why many companies are shifting their focus to email marketing

• 📧 How to build a quality email list

• 📝 Crafting engaging content

• 🎯 Segmentation and targeting

🔍 The reasons why many companies are shifting their focus to email marketing

1. Ownership of the audience

2. Increased privacy concerns

3. Higher engagement rates

4. Better segmentation and personalization

5. Reduced dependency on algorithms

6. Cost-effectiveness

📧 How to build a quality email list

Encourage visitors to subscribe through your website or blog

To create a quality email list, start by making it easy for visitors to subscribe to your newsletter on your website or blog. Place a sign-up form in a prominent location, such as the header, footer, or sidebar, and consider using a pop-up or exit-intent form to capture email addresses before visitors leave your site. Additionally, create compelling calls-to-action that highlight the benefits of subscribing to your email lists, such as receiving valuable insights, tips, or news.

Offer incentives for signing up

Offering incentives can entice potential subscribers to join your email list. These incentives could include discounts, exclusive content, access to special promotions, referral programs, or free resources such as e-books or guides. In addition, you can also encourage potential subscribers to join your email list by introducing referral programs. Referral programs reward existing subscribers for referring new subscribers, creating a win-win situation that promotes list growth and fosters customer loyalty.

Collect email addresses through offline events

Don't limit your email list-building efforts to the online space. You can also collect email addresses through offline events like trade shows, conferences, workshops, or networking events. When meeting potential subscribers in person, be sure to explain the benefits of joining your email list and how it can provide value to them. After collecting email addresses, send a welcome email to thank new subscribers and provide them with the promised incentive, if applicable.

📝 Crafting engaging content

Personalize emails

a. Use the recipient's name: Addressing your subscribers by their first name in the email greeting helps create a personal connection and makes the email feel more tailored to them.

b. Target specific interests: Customize your content based on subscribers' preferences, past interactions, or purchase history to make the email more relevant and engaging.

Write compelling subject lines

a. Be concise and clear: Keep your subject lines short and to the point while ensuring they accurately represent the email's content.

"50% Off Summer Sale Ends Tonight"

b. Evoke curiosity: Use intriguing phrases or ask questions that encourage the reader to open the email and learn more.

"Discover the Secret to Perfect Skin”

c. Create a sense of urgency: Incorporate deadlines or time-sensitive offers to motivate subscribers to take action promptly.

"Last Chance: Register Now for Our Exclusive Webinar"

Provide valuable and relevant content

a. Offer tips and advice: Share helpful information, industry insights, or practical advice that can benefit your subscribers.

b. Keep them updated with the news: Inform subscribers about important updates, product launches, or company announcements.

c. Promote special offers: Use email to communicate exclusive deals, discounts, or promotions that subscribers might find appealing.

Keep the email visually appealing and easy to read

a. Use formatting: Break up large blocks of text with headings, subheadings, bullet points, or numbered lists to make the content more digestible.

b. Incorporate images: Include relevant images or graphics to enhance the visual appeal of your email and support the content's message.

c. Utilize whitespace: Ensure there's enough spacing between paragraphs, images, and other elements to create a clean, easy-to-read layout.

🎯 Segmentation and targeting

a. Group subscribers based on demographics, interests, or purchase history: The first step in segmentation is to categorize your audience into distinct groups based on shared characteristics. This can be done by analyzing data such as demographics (e.g., age, gender, location), interests (e.g., hobbies, preferences, affiliations), or purchase history (e.g., previous purchases, frequency, and value of transactions).

b. Tailor content to different segments for increased relevancy and engagement: Once you've identified your target segments, the next step is to create tailored content that appeals specifically to those groups. This can be achieved by personalizing your messaging, offers, and visuals to resonate with the preferences and needs of each segment.

c. Monitor and adjust targeting strategies based on campaign performance: Lastly, it's important to continuously track the performance of your segmentation and targeting efforts.

📸 🆕 New Instagram features

Introducing Instagram's newest feature: users can now add up to five links in their profile bios, making it easier to express themselves, share passions, causes, brands, businesses, and more. Simply edit your profile on the mobile app, add your desired links, and reorder them as needed. This update enables followers to access various resources or websites directly from a user's profile, promoting more engaging and relevant content.

Instagram has also rolled out several additional features to enhance the user experience, including:

1. Trending Destination: Discover fresh content ideas and insights with a dedicated section for trending audio, hashtags, and topics.

2. Editing Improvements: A unified editing screen brings together video clips, audio, stickers, and text for simpler content creation on both iOS and Android.

3. Reels Insights Updates: Gain detailed performance data with added metrics like total watch time and average watch time for your Reels.

4. New Follower Notifications: Stay informed about audience growth with notifications for new followers gained through Reels.

📰 An interesting tweet 📰

🔥 Brand of the week

Orange County CBD offers a range of vegan, plant-powered CBD products made from 100% organically grown hemp. Sourced from top growers in the United States, their products are designed, manufactured, and independently tested in the UK. With a commitment to quality and transparency, all ingredients are non-GMO and third-party tested at an ISO17025 certified laboratory, ensuring a traceable journey from seed to shelf. Enjoy flexible payment options with Klarna at checkout for a seamless shopping experience.

🔥 Influencer shoutout

Jade Sally is a digital creator and plant enthusiast behind the popular Instagram account @home.atnineblog. With over 9,000 followers, Jade shares her passion for plants and home decor, welcoming fellow plant parents to her beautifully curated online space. As a content creator, she is open to collaborations, having successfully completed over 50 projects and currently working on more than 90. Follow Jade's journey as she continues to inspire and connect with her growing community of plant lovers.

See you next time!