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The concept of zero-based thinking
Growth Tactics Newsletter #96
Is your mood low?
Have you ever been weighed down by daily tasks and choices that just don't seem to be working anymore?
Allow us to present you with zero-based thinking as an alternative method.

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What is zero-based thinking?
Zero-based thinking is all about questioning what you're doing now based on what you know today. It's like hitting the reset button on your life and business decisions. Instead of just continuing because "that's how it's always been done," you ask, "Knowing what I know now, would I start this again today?"
Why it matters
Chronic stress can seriously drag you down. Zero-based thinking helps you spot and eliminate the things that are causing you constant stress. Imagine being able to pinpoint exactly what's bugging you and having a clear plan to fix it. Sounds good, right?
Zero-based thinking in business
How are your business relationships and projects? Are there partnerships or projects that no longer serve your goals? Apply zero-based thinking here too. Evaluate if these relationships or projects still make sense.
For example, maybe there's a business partnership that's more hassle than it's worth. Knowing what you know now, would you still enter that partnership? If not, it's time to reconsider your strategy.
Zero-based thinking in personal relationships
Although it's not a personal life newsletter, the same ideas apply.
How's your personal life? Are there relationships that drain you more than they uplift you? Using zero-based thinking, ask yourself if you'd start these relationships over again with the knowledge you have now. If the answer is no, it might be time to make some changes. This could mean having a tough conversation or even parting ways with people who aren't adding value to your life.
The KWINK method: Quick analyses
Introducing the KWINK method—Knowing What I Now Know. It's a quick and easy way to apply zero-based thinking regularly. Whenever you feel stuck, ask yourself: "Knowing what I now know, would I start this again today?" If the answer is no, figure out how to change or eliminate it.
Practical tips for KWINK
Daily check-ins: Take a few minutes each day to reflect on your activities and relationships.
Monthly reviews: Set aside time each month to do a deeper dive into your personal and professional life.
Be honest: It can be tough, but honesty is key. Don't hold onto something just because it's familiar.
Conclusion: Ready to reset?
So, what in your life could use a reset? Are there things you're doing now that, knowing what you know, you wouldn't start again today? Give zero-based thinking a try and see how it transforms your life and business.
🔥 New brand shoutout
Originally launched in 2014, MARO aims to help men worldwide with fuller hair and grey hair reversal using advanced scalp care technology and stem cell research. Developed by Japanese beauty experts, MARO's innovative and easy-to-use products address hair loss, greying, and thinning. With natural ingredients and gentle formulations, MARO provides effective solutions for common hair concerns without relying on harsh chemicals or prescriptions.
🔥 Influencer shoutout
Taylor Jane, known as @taylor_jaanne on Instagram, is a content creator based in New South Wales, Australia. With a following of 4,399, she shares her passion for fitness and lifestyle. Taylor's content reflects her dedication to a healthy lifestyle, and she often engages with her audience through motivational messages and personal insights.
Would you like to get started with influencer marketing? Start a free trial and collaborate with micro-influencers to get sales, brand awareness and user-generated content.
Want to learn more before starting a trial? Check this link.
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