Growth Tactics Newsletter #114

Running a business can feel like a lot “so many numbers, so many decisions”. But here’s the truth: building a successful brand isn’t about doing everything, it’s about doing the right things. When you focus on what really matters, you’re not just managing a business, you’re setting it up for sustainable growth and lasting success.

Scaling your business doesn’t have to be complicated. It all comes down to understanding three key metrics. Let’s break them down so you can take control, boost profits, and grow with confidence.

Know your CAC (Customer acquisition cost)

Your CAC is the total cost of acquiring a customer, including ad spend, sales commissions, and marketing tools. To improve:

• Evaluate and streamline your marketing budget.

• Focus on high-converting channels that deliver the best ROI.

• Reduce inefficiencies like unnecessary software or underperforming campaigns.

Pro tip: The lower your CAC, the more room you have for growth without eating into your profits.

Optimize your LTV (Lifetime value)

LTV is the total gross profit a customer brings over their relationship with your business. To maximize it:

• Introduce upsells, cross-sells, or subscription options.

• Focus on customer retention with personalized offers and excellent service.

• Ensure you're tracking gross profit (not just revenue) to make smarter decisions.

Pro tip: Aim for an LTV-to-CAC ratio of at least 3:1 for a healthy profit margin.

Maximize 30-day cash

This is the cash flow you generate from a customer within their first 30 days. To boost it:

• Offer time-sensitive upsells or bundles immediately after purchase.

• Add referral or affiliate programs for faster acquisition.

• Shorten payback periods to reduce cash flow pressure.

Pro tip: Achieving a 1:1 ratio of 30-Day Cash to CAC means you can break even quickly and scale faster using external financing or credit.

Test, analyze, and iterate

Your business metrics aren’t set in stone—they evolve as you test and adapt. To improve continuously:

• Track your LTV, CAC, and 30-Day Cash regularly.

• Use data to identify weak points (e.g., high CAC or low LTV) and adjust strategies accordingly.

• Experiment with new offers, products, or audience segments to drive results.

Pro tip: Small, data-driven changes can have a big impact over time.

🔥 New brand shoutout

OxyRenew is a Los Angeles-based clinic specializing in Hyperbaric Oxygen Therapy (HBOT), offering treatments designed to accelerate healing, reduce inflammation, and enhance overall wellness. Their state-of-the-art facility provides a comfortable and private environment for clients seeking to improve recovery times from surgeries, injuries, or illnesses. With a focus on safety and effectiveness, OxyRenew aims to help individuals feel better and live healthier lives through the benefits of HBOT.

🔥 Influencer shoutout

Leonie Holland, known as @mrsleonieholland, is a UK-based blogger who shares relatable content centered around mid-size outfit inspiration, motherhood, and daily life. With 18.7K followers, her Instagram features a mix of cozy yet stylish outfits, showcasing her size 14 frame and embracing authentic, approachable fashion. Leonie’s aesthetic combines effortless elegance with real-life practicality, making her a go-to for mid-size style tips. Beyond fashion, her content reflects a genuine and personal connection to everyday moments

See you next time!

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