🎥 The best ways to get social media videos

The Growth Tactics Newsletter 86th Edition

Wondering if your social media content could be more engaging? This article explores top strategies for enhancing your feeds with compelling video content.

For how long you have been looking to improve your social media content? Well, these are what we consider some of the most important resources nowadays.

Partnering with Influencers

Influencer marketing impact: Influencers can significantly amplify your brand's reach and engagement, connecting with audiences in a personal and impactful way. Take Social Cat as an example.

• Leverage influencers to enhance brand visibility.

• Influencers can reach audiences with a personal touch.

Selecting the right influencers: Choosing influencers who align with your brand values and audience is crucial for authenticity and effectiveness.

• Choose influencers aligned with brand values and audience.

• Ensure authenticity and effectiveness in partnerships.

Case Studies: Looking at successful collaborations can provide valuable insights and inspiration for your own campaigns.

• Draw inspiration and insights from successful collaborations.

Negotiation and management: Effective communication and clear agreements form the backbone of fruitful influencer relationships.

• Establish clear communication and expectations.

• Foster mutually beneficial relationships.

Collaborating with content creators

Authentic content: Content creators excel in crafting stories that genuinely resonate with audiences, bringing creativity and relatability to your brand.

• Creators produce genuine, captivating content.

• Their stories resonate deeply with audiences.

Finding creators: Discovering the right creators often involves exploring platforms where they showcase their work, like YouTube, Instagram, and TikTok.

• Utilize platforms like YouTube, Instagram, TikTok to find creators.

Collaboration guidelines: Balancing creative freedom with brand guidelines encourages creators to produce content that feels both personal and on-brand.

• Balance creative freedom with brand guidelines.

User-generated content (UGC): UGC campaigns can mobilize your broader community to contribute content, adding diverse voices to your brand story.

• Mobilize communities through UGC campaigns.

• Add diverse voices to your brand story.

Hiring video production professionals

Professional quality: Engaging with professional videographers and production teams can take your video quality to the next level, ensuring your content stands out.

• Professionals elevate video quality.

• Ensure content stands out with high production values.

Finding professionals: Selecting the right team involves researching their past work and client feedback to ensure they align with your vision and quality standards.

• Research past work and client feedback.

• Ensure alignment with vision and quality standards.

Production process: Being involved in the production process helps guarantee that the final product meets your expectations and resonates with your audience.

• Involve in the production process for better outcomes.

Budget considerations: Professional video production comes at a cost, but careful planning and clear budgeting can ensure value for money without compromising on quality.

• Plan and budget carefully for value without compromising quality.

Utilizing stock video platforms

High-quality resources: Stock video platforms provide access to a vast array of high-quality footage that can complement your original content or serve as standalone visuals.

• Access high-quality footage from stock platforms.

Reputable websites: Opting for reputable platforms ensures you have access to quality content with clear licensing, avoiding any legal complications.

• Choose reputable platforms for quality content and clear licensing.

Customization: Tailoring stock footage to align with your brand's visual identity and campaign themes can make even generic content feel unique and integrated.

• Customize stock footage to fit brand identity and themes.

Exploring animation and motion graphics

Growing popularity: Animated content, with its versatility and engaging nature, can simplify complex messages and add a creative flare to your campaigns.

• Use animation to simplify complex messages.

• Add creative flare with engaging content.

Collaboration with animators: Working with skilled animators allows for the creation of custom animations that perfectly encapsulate your brand's message and aesthetic.

• Collaborate with animators for custom content.

DIY Animation tools: For brands with tighter budgets, various online tools offer the capability to create animations, making this approach accessible to all.

• Utilize online tools for budget-friendly animations.

Encouraging employee-created content

Leveraging employees: Your employees can offer a unique and authentic perspective on your brand, making their content highly relatable and engaging.

• Employees offer unique, authentic perspectives.

• Content is relatable and engaging.

Motivation and guidelines: Providing clear guidelines and incentives can encourage employees to contribute creatively while ensuring the content remains aligned with your brand's values.

• Provide clear guidelines and incentives for employee contributions.

• Ensure content aligns with brand values.

🔥 New brand shoutout

SOTR or Scotch on the Rocks, embodies a fusion of vibrant Indian heritage and sustainable fashion, founded by Puja, whose journey from India to Australia inspired a commitment to eco-friendly practices and the global sharing of India's rich textile traditions.

🔥 Influencer shoutout

Taylor Allen is a Detroit-based blogger and influencer, passionate about faith, family, and psychology, sharing her life as a devoted mom and wife in Metro Detroit.