Growth Tactics Newsletter #113

Let’s talk about something that can level up your business: understanding your audience's pain points. Figuring out what keeps your customers up at night. Those real-life challenges and frustrations, helps you create products, services, and marketing that actually resonate with them.

It’s like reading their minds! And here’s the cool part: with tools like ChatGPT, this doesn’t have to be a long process.

Let’s do this:

Using ChatGPT for insight discovery

1. Define your target audience

Be as specific as possible. Consider demographics, interests, industry, and any other relevant factors.

Example: "Small business owners in the tech industry who are looking to scale internationally."

2. Craft effective prompts

The quality of the insights depends on the questions you ask. Here are some prompts to get you started:

• "What challenges do [target audience] typically face when [specific activity]?"

• "List common frustrations for [target audience] regarding [industry/topic]."

• "What are the unmet needs of [target audience] in [specific context]?"

Example: "What are the biggest challenges faced by small tech business owners when expanding into international markets?"

3. Analyze the responses

Review the AI's output carefully. Look for recurring themes or surprising insights that you might not have considered.

• Identify key themes: Note common issues mentioned.

• Dig deeper: For each pain point, ask follow-up questions to uncover underlying causes.

4. Validate the insights

While ChatGPT provides a wealth of information, it's essential to validate these insights:

• Cross-reference: Check the AI-generated pain points against real-world data or feedback.

• Engage directly: Use surveys or interviews to confirm the findings with actual members of your target audience.

Last prompt:

"As an experienced market analyst, identify and elaborate on the top 10 pain points faced by [your target audience] when [specific activity or context]. Provide detailed explanations and real-world examples for each pain point."

🔥 New brand shoutout

Chase and Wonder is a British luxury brand known for its exquisitely designed home fragrances, gifts, and stationery that combine classic elegance with whimsical charm. Founded by husband-and-wife duo David and Faye Aspinall, the company prides itself on crafting all products in Britain, emphasizing high-quality craftsmanship and intricate, vintage-inspired illustrations. Their offerings include scented candles, diffusers, greeting cards, and other unique gift items, each reflecting a celebration of British heritage and eccentricity.

🔥 Influencer shoutout

Pranay Chudasama is an Indian content creator based in the UK who shares insights into fitness, nutrition, and lifestyle through engaging and visually appealing posts. With a focus on student life abroad, he documents his personal journey and fitness routines, combining practical lifestyle tips with glimpses of his daily activities and culinary adventures. Pranay’s aesthetic often includes casual, relatable moments that connect with his followers, making his profile a source of both inspiration and practical advice for those interested in fitness and student life in a foreign country.

See you next time!

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