Growth Tactics Newsletter #115

Where do your customers find you? Are you sticking to just one way to grow your business?

Businesses that invest in understanding their target audience and tailoring their strategies to meet customer preferences tend to see better results and stronger loyalty.

While no single channel works for everyone, some consistently deliver results when used well. Curious which ones are worth a shot?

1. Organic marketing

Content-driven growth through SEO, social media, and organic reach.

Practical Steps:

• Start a blog or YouTube channel to provide value-driven content in your niche.

• Use SEO tools like Ahrefs or SEMrush to target high-intent keywords.

• Post consistently on platforms where your audience spends the most time.

Why it matters: It’s cost-effective and builds long-term brand authority.

2. Paid advertising

What it is: Using platforms like Facebook, Google, or YouTube to drive traffic with paid campaigns.

Practical Steps:

• Start small and test creatives to identify what resonates with your audience.

• Use retargeting ads to capture potential customers who showed interest but didn’t convert.

• Monitor metrics like cost per lead (CPL) and return on ad spend (ROAS) for optimization.

Tip: Paid ads scale your reach and bring immediate traffic.

3. Outbound sales

What it is: Actively reaching out to potential customers via cold calls, emails, or direct messaging.

Practical Steps:

• Build a high-quality leads list using tools like LinkedIn Sales Navigator.

• Personalize your outreach to highlight how you can solve their pain points.

• Use CRM tools like HubSpot or Pipedrive to track follow-ups.

Tip: Outbound sales allow you to go after high-value prospects directly.

4. Partnerships and affiliates

What it is: Collaborating with other brands, influencers, or affiliates to promote your product.

Practical Steps:

• Find complementary businesses or creators in your niche and propose a mutually beneficial deal.

• Offer competitive commissions to affiliates to motivate performance.

• Track results with affiliate software like Refersion or PartnerStack.

Why it matters: Partnerships expand your reach to an already engaged audience.

5. Referrals

What it is: Leveraging satisfied customers to bring in new business through word-of-mouth or incentives.

Practical Steps:

• Create a referral program with clear rewards, like discounts or free products.

• Ask for testimonials and reviews to build social proof.

• Make it easy for customers to share—use simple links or pre-written templates.

Why it matters: Happy customers become your best advocates, reducing acquisition costs.

Final tip:

Identify the channels most aligned with your business and audience. Start small, test rigorously, and double down on what works. This strategy isn’t about doing everything at once—it’s about focusing on scalable, predictable growth.

🔥 New brand shoutout

Ionic Customs is an online store offering a curated selection of handcrafted wooden animal puzzles and faith-inspired stickers. Their products, such as the "Look Unto Christ" sticker, are designed to promote themes from the Church of Jesus Christ of Latter-day Saints.

Ionic Customs

With a commitment to quality and customer satisfaction, Ionic Customs provides free shipping on orders over $75, making their unique items accessible to a wide audience.

🔥 Influencer shoutout

Thesalmadiaries, a Newcastle-based fashion stylist and content creator, combines her roles as a wife and mother with her passion for fashion, beauty, and lifestyle. Known for her timeless and polished style, she curates everyday outfit inspiration, blending elegance with practicality. Her content features a mix of modern wardrobe staples, cozy lifestyle moments, and chic accessories, resonating with her growing audience of nearly 20K followers. Rooted in authenticity and sophistication, she shares glimpses of her personal life while inspiring others with her creativity and styling expertise.

See you next time!

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