81st Growth Tactics Newsletter

If you're wondering how to get customers to buy what you're selling, here are the four ways to make it happen.

These aren't secret tricks. You'll need to work hard and keep at it to see results. So, don't think too much — just go for it.

The more you do, the more you'll get!

💎 Warm reach out

Warm reach-outs involve contacting potential customers who have had some previous interaction with your brand or have been referred by existing customers. This method is characterized by a personal touch and relevance to the recipient's interests or needs.

• Strategies: Personalized emails or messages highlighting products or services tailored to their past interactions or preferences.

• Follow-up communications for those who have previously engaged with your content, events, or webinars.

• Special offers or invitations to exclusive events for existing customers or warm leads.

💎 Cold reach out

Cold reach-outs target potential customers with no prior relationship with your brand. This approach requires more effort to capture attention and build initial trust.

• Strategies: Researching potential leads to personalize your message and make it relevant to their business or personal needs.

• Crafting compelling emails or direct messages that introduce your brand, highlight unique value propositions, and include a clear call to action.

• Utilizing professional networking platforms like LinkedIn for targeted outreach in a business-to-business (B2B) context.

💎 Content

Content marketing is a strategic approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience.

• Strategies: Blog posts that address common questions, challenges, or interests of your target audience, helping to establish your brand as a thought leader.

• Engaging videos, infographics, or podcasts that provide useful information or entertainment to your audience, encouraging shares and broader visibility.

• Leveraging social media platforms to distribute content and engage directly with your audience, fostering a community around your brand.

💎 Ads

Advertising involves using paid channels to promote your products, services, or brand to a wide or highly targeted audience.

• Strategies: Pay-per-click (PPC) campaigns on search engines like Google to capture the attention of users actively searching for related products or services.

• Social media ads tailored to the demographics, interests, and behaviors of your target audience, utilizing platforms where they are most active.

• Retargeting ads that reach out to users who have visited your website but did not make a purchase, reminding them of what they viewed and offering incentives to return.

🔥 New brand shoutout

Frankster Shorts was born from the need for perfect everyday shorts in Australia, known for its top-quality board-shorts. The brand aims to fill the gap with shorts that are just the right fit, avoiding common issues like improper sizing or oversized pockets. Frankster Shorts embodies the spirit of summer and leisure, offering comfortable shorts for men to enjoy their happiest moments.

🔥 Influencer shoutout

Parisa Zandi, known on social media as parisa.stylecon, is a rising influencer in the realms of fashion, beauty, and lifestyle. Based in Arizona and with a multicultural background represented by American and Italian flags in her bio, Parisa has garnered a dedicated following of 2,785 with her 101 engaging posts. Her content resonates with a broad audience, leading to a notable achievement of 25 five-star reviews on Social Cat, highlighting her impact and popularity in the online community.

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