Growth Tactics Newsletter #123

Hey there,

Let us ask you something: What separates businesses that thrive from those that disappear within a few years? Is it luck, timing, or talent? While those things help, they’re not the real game-changers.

Here’s the truth: 2 out of 3 businesses fail within 10 years, but yours doesn’t have to. The difference? Having the right strategy, serving the right customers, and staying laser-focused.

The good news? We’re about to break down the exact four steps that can make your business truly unstoppable, steps that have worked time and again, no matter the industry. Ready to get started?

1️⃣ Serve the right customers

Not all customers are created equal. If your business relies on customers who are volatile, beginners, small-scale operations, or those with tight budgets, it’s bound to face instability. For example, many small agencies or businesses serving tiny startups often struggle because their customers lack staying power.

💡 Pro Tip: Instead of trying to serve everyone, focus on customers who are stable and can afford your services long-term. For instance, premium or enterprise clients bring predictable revenue and are more likely to stick around.

🛠 Action Step: Look at your current customers. Who brings consistent revenue? Who churns frequently? Double down on the former and consider pivoting away from the latter.

2️⃣ Aim for the top of the market

Here’s the thing: building your business on low-tier customers is like building on sand, it’s unstable and unpredictable. Starting at the top of the market creates credibility and brings in higher profits. Big clients mean fewer headaches, better retention, and a stronger foundation for scaling.

🔥 Example: Think of a pyramid. The base may have the most people, but they spend the least. Start at the top with higher-paying clients who already understand the value you bring. Once you master serving them, you can create products or services for mid-tier customers using the credibility you’ve earned.

💡 Pro Tip: High-end clients can open doors to mid-tier markets. Serve them first, then expand downward with scalable, low-cost solutions.

3️⃣ Listen to your customers

Your customers are your best advisors. They’ll tell you what’s working, what’s not, and how you can improve—if you ask. Too often, businesses assume they know what customers need, only to miss the mark entirely.

🌟 Advice: Don’t just listen to positive feedback. Ask your happiest customers why they stay, and ask the ones who left why they left. Both answers will give you invaluable insight.

🛠 Action Steps:

• Survey your best-performing customers: What do they love? What could be better?

• Interview churned customers: What didn’t work for them? What would have kept them around?

• Use feedback to refine your offers and processes.

🎯 Pro Tip: Pay people who didn’t buy from you to tell you why. A $100 gift card for honest feedback can save you thousands in future mistakes—and you might even win back a customer!

4️⃣ Stay consistent. Then get creative

Consistency is underrated. Too many businesses wait for the perfect idea or burst of creativity before taking action, but that’s backward. Action breeds creativity. The more you show up, the more ideas will come to you.

💪 Example: One business owner committed to writing a blog every single day for a year. Many of the posts weren’t great, but a few opened massive opportunities—and eventually built their brand.

🚀 Challenge: Commit to a non-negotiable daily habit. Spend at least 60–90 minutes every day on revenue-generating activities like creating content, marketing, or reaching out to leads. The magic happens when you build momentum.

🛠 Pro Tip: If you’re stuck, think about your audience’s biggest pain points and create content or solutions around those. Let their needs guide your actions.

🔥 New brand shoutout

Amber & Ivy is a brand that seamlessly blends a passion for fitness with cutting-edge fashion to redefine activewear standards. Their meticulously crafted pieces transition effortlessly from workouts to daily life, embodying comfort, functionality, and style. Specializing in comfortable, versatile clothing, they focus on filling a gap in the market for apparel that is both fashionable and practical, allowing customers to experience fashion without compromising on comfort.

🔥 Influencer shoutout

Laura LaFrate is a multi-talented video creator who captivates her audience with a blend of artistic visuals, personal authenticity, and vibrant energy. With over 16K followers, she shares a unique perspective on creativity, lifestyle, and self-expression, often showcasing her journey through visually compelling content. Laura’s ability to connect emotionally with her audience is reflected in her focus on happiness and storytelling, making her a standout in the digital creator space.

See you next time!