Growth Tactics Newsletter #121

Where does your business find growth? Are you relying on the same strategies and hoping for better results?

Businesses that adapt, focus on solving the right problems, and prioritize smart investments tend to grow faster and more sustainably.

While there’s no one-size-fits-all solution, certain strategies consistently deliver results when applied thoughtfully. Ready to discover the ones that could work for you?

1. Embrace nonlinear growth

You’re not alone if you’re feeling like your business is stuck on a plateau. Growth doesn’t come from pushing harder on the same things; it’s about identifying and solving what’s actually slowing you down. Look at your processes, ask your team where they’re frustrated, and tackle those bottlenecks head-on. Sometimes, one small change (like automating invoices or streamlining customer onboarding) creates that leap you’re looking for.

2. Strategic resource allocation

We’ve all been there: juggling too many priorities, none of them getting the attention they need. Instead, focus your resources on tasks or projects that can create a cascading effect—those “big dominoes” that, when toppled, solve multiple problems at once. For example, upgrading your website might not only boost customer trust but also make it easier to run ads or collect email leads. Less scatter, more impact.

Pro tips to prioritize smartly:

• Use the 80/20 rule: Identify the 20% of actions that drive 80% of your results.

• Say “No” more often: Be ruthless about cutting low-priority tasks. Your time is precious – treat it that way.

• Test before you invest: Pilot big ideas on a small scale before going all in. This minimizes risk and helps you learn fast.

3. Understand supply vs. demand

Ask yourself: is your business struggling with supply (e.g., not enough team members, delays in delivering your product) or demand (not enough customers or sales)?

• If you’re supply-constrained, Double down on building systems to attract and retain talent. Could you offer flexible work hours, bonuses, or even upskilling opportunities? Your people are everything.

• If you’re demand-constrained, Take a hard look at your branding, marketing, or offers. Is your messaging clear? Are your promotions compelling enough? Maybe it’s time to test new social platforms or partner with influencers who align with your audience.

4. People are your highest leverage

Speaking of people… attracting and retaining top talent should always be a priority. The right hire can drive insane growth, and keeping them happy is worth every penny. Think beyond salary—maybe it’s about giving them ownership of a project or aligning bonuses with company goals. When your team wins, your business wins.

Here’s your action step:

Take 30 minutes this week to write down:

1. Your biggest bottleneck right now. (What feels like the biggest drag on your growth?)

2. The single “big domino” task or initiative you could focus on to create a ripple effect.

Once you’ve got those nailed down, work them into your weekly plan—and watch things start to shift.

You’ve got this.

🔥 New brand shoutout

Attraction by Mel is a women's fashion boutique offering a curated collection of chic and contemporary clothing and accessories. With a focus on trendy and versatile designs, the brand provides a wide range of stylish options, including dresses, jumpsuits, swimwear, and accessories like bags and shoes. Each piece embodies modern elegance, catering to women who want to express their confidence and individuality through fashion.

🔥 Influencer shoutout

Tegan Steele is a multifaceted influencer with a passion for sustainable living, blending her roles as a model, photographer, and artist. With a following of 27.2K on Instagram, she showcases her creativity through visual storytelling and artistic expression. Her platform highlights her dedication to sustainability and promotes her art brand, Steele Art, and her photography ventures. Tegan's content reflects an authentic lifestyle that resonates with environmentally-conscious audiences, making her an inspiring figure in the realms of art, photography, and eco-friendly living.

See you next time!