💪 3 Power moves with your Instagram stories

Growth Tactics Newsletter #52

Author

Joe from Social Cat
August 04, 2023

Hi everyone,

Are you seeking fresh strategies and insights on growing your account and boosting overall sales? Steven Mellor suggests three unique methods to achieve just that.

Today's newsletter is all about three Instagram Story hacks that promise to supercharge your sales and growth:

  • The hand-raiser ✋

  • The freebie to auto-DM 🔁

  • Your offer + results / proof 💰

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✋The hand-raiser

This strategy aims to make the audience self-qualify for the offer being promoted. It encourages your audience to reach out (raise their hand) if they're interested in your offer, generating high-quality leads. It's recommended to use this strategy once or twice a month to maintain its effectiveness

Let's say you're a personal trainer promoting a new online fitness course. Your Instagram Story could say, "If you've been struggling to find a workout routine that you can stick to, I'm offering a personalized training plan to 5 people this month. DM me 'I'm in' if you're ready to start your fitness journey." This kind of message will attract interested and motivated individuals who are likely to follow through with your offer.

🔁 The freebie to auto-DM

People love free stuff, and this method utilizes this to increase your direct messages on Instagram. Offering a free product or service in exchange for a user's email can generate significant leads. An advanced tip is to connect this strategy to a tool like ManyChat to automate the conversation.

For this, imagine you're a digital marketer with an eBook on SEO strategies. Your Instagram Story could state, "Just helped a client double their website traffic in 3 months using some secret SEO strategies. Want to know how? DM me 'SEO secrets', and I'll send you a free eBook with the exact strategies we used." This way, you're offering something valuable in exchange for engagement, and potentially collecting leads in the process.

💰Your offer + results / proof

Consistently sharing stories about your offer, ideally, every third day, is crucial to increasing sales. Scheduled stories featuring results, customer testimonials, and client wins are effective ways to present your offer. The process can be managed through Meta's business suite without any complicated software.

Suppose you're a skincare brand that has just launched a new facial serum. Every few days, you could share an Instagram Story featuring before-and-after photos from real customers who have seen improvements in their skin after using your product. Or perhaps share a testimonial from a happy customer who's loving the serum. This method creates social proof, showing potential customers that your product works and is loved by others.

In summary, these three strategies - The Hand-Raiser, The Freebie to Auto-DM, and Your Offer + Results/Proof - are powerful tools to increase engagement, generate leads, and boost sales using Instagram Stories. They leverage the platform's interactive nature and the audience's preferences for personalized, beneficial content.

Credit to: @thestevenmellor

If you guys have the time, this are some incredible advice for small business:

🔥 New brand shoutout

Introducing "Dozy Dust," a brand focused on improving sleep quality through Glycine, a naturally occurring amino acid. Their mission is to address sleep issues at their core, providing an effective, non-drowsy, non-addictive solution with zero side effects. Dozy Dust manufactures the purest form of Glycine (99%+ purity), enhancing sleep and overall life quality. They're not just about better sleep; they're about demystifying Glycine and its broader benefits. Dozy Dust – where sleep is just the beginning.

🔥 Influencer shoutout

Meet "m e l i ✿", a vibrant 23-year-old from the UK. With a follower count of over 7.5K, they maintain an engaging and stylish Instagram presence, focusing on fashion and lifestyle. Open to collaborations via DM or email, they offer a rich platform for fashion and lifestyle brands. They maintain a backup account @meli.exe2.0 for an extra dose of their unique style. "m e l i ✿" is not just an influencer, they are a vibrant, authentic voice in the fashion and lifestyle space.

We hope you enjoyed it!

Would you like to get started with influencer marketing? Start a free trial and collaborate with micro-influencers to get sales, brand awareness and user-generated content.

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